As Facebook and Twitter expand, and more and more businesses jump in to the social networking arena, you’ve got to work harder than ever to rise above the fray.

What sets you apart in the social networking arena?

VALUE ADDED CONTENT: With your media, blogs, microblogs, etc., your audience needs to gain something that adds value to their life.

ACCESSIBILITY: Does your business/organization have a website? Does it give people a reason to come back to it? Can they get the information they need from it? Are you promoting it?

FREQUENCY: The more that people see you, the more they recognize you. If you only take out one ad in the newspaper once a year, or a radio ad once a year, people will not think about you the rest of the year. People need to be consistently exposed to your name, and your name has to be associated with values and

INNOVATION: This wave may not last for long. It’s hard to say how long Facebook and Twitter will be capturing the attention of the American Public. But one thing is clear a lot of potential clients are using social networking, Businesses and Organizations are not utilizing it as much as they could be. So if you can effectively use social media to your advantage, you have a clear playing field.